Record a product demo video

A good demo shows one problem being solved, fast. Here’s a structure that works and how to record and edit it in Make It a Video.

Steps

1. 1

   Plan three beats

   The problem, the moment your product solves it, and the result. Keep it under two minutes if you can.

2. 2

   Prepare a clean demo

   Use sample data, hide personal details and close unrelated tabs and apps.

3. 3

   Record with your camera on

   A face builds trust. Choose Screen + cam and keep the camera bubble small while the screen does the work.

4. 4

   Cut to the point

   Let Automatic tidy close the long pauses, then delete waiting, loading and repeated explanations from the transcript.

5. 5

   Show what matters

   Move in close on buttons and results so they’re readable.

6. 6

   Export versions

   16:9 for your website and sales emails; 9:16 or 1:1 for social.

Before you send it

• Check every screen for private data.
• Watch it once with the sound off. Do the captions carry the story?
• Keep the editable project so you can update the demo when the product changes.