Make It a Video
Download for Mac

Pricing

Free to make. Pro when you’re ready.

Free exports finished videos with no watermark. Pro adds 4K, templates, intro and outro kits, auto short clips and on-device AI for £40 a year.

Free

Free

£0

Everything you need to record, edit and export a finished video.

  • Record your screen, camera, iPhone or iPad, or voice, or import a video
  • Automatic tidy: ums, repeats and long pauses cut for you
  • Edit by deleting words, and add captions
  • Privacy: find and cover private info
  • Voice styles, music and click sounds
  • Style it with built-in backgrounds, or your own images and videos
  • 16:9, 9:16, 1:1 and 4:5, with Fit, Fill and Focus reframing
  • Title and description drafts
  • Save projects and reopen them later, with crash-safe autosave
  • Export a local MP4 up to 1440p with no watermark
Download free
Coming soon

Pro

£40per year · about £3.33 a month

For creators who publish often and want every video on brand.

  • Everything in Free
  • 4K export
  • Platform pack export: landscape, portrait and square versions in one go
  • Batch export: several videos at once with saved settings
  • Project templates: ready-made layouts with titles, chapters and a script outline
  • Logo, intro and outro kits: animated logo intros and outros from your name and colours
  • Client brand kits: a client’s logo and their own intro, starter and outro clips
  • Your own fonts
  • Extra creative collections: four themed sets of backgrounds with matching captions and titles
  • Auto short clips: your best moments as vertical clips with bold captions
  • Step-by-step guides: a written how-to with numbered steps and screenshots, as a branded PDF with your logo and colours
  • Caption language packs: translate captions on your Mac, then review
  • Technical vocabulary packs: better recognition of product names and technical terms
  • Write my script: from a brief to an outline and teleprompter script*
  • Edit by asking: type a change, check the plan, apply it in one undoable step*
  • Voiceover from script: narration with Mac voices
Start free, upgrade later

Pro isn’t on sale yet, and no payment is taken on this website. *Write my script and Edit by asking use Apple Intelligence on macOS 26; simpler versions work without it. Voiceover uses Mac voices. Everything runs on your Mac.

Plans in the app

The same Free and Pro plans, inside the app.

The Plans page in the app comparing Free and Pro.
Real app screen: Make It a Video 0.7.25 with sample data.

Pricing questions

Is Make It a Video free?

Yes. Free costs £0 and includes recording, Automatic tidy, editing by the words, captions, the Privacy tool, sound and music, backgrounds, four formats and watermark-free MP4 export.

How much is Pro?

Pro will be £40 a year, about £3.33 a month.

What does Pro add?

Everything in Free, plus 4K, platform pack export, batch export, project templates, logo, intro and outro kits, client brand kits, your own fonts, extra creative collections, auto short clips, step-by-step guides, caption language packs, technical vocabulary packs, Write my script, Edit by asking and Voiceover from script.

Does the AI send my video anywhere?

No. Write my script and Edit by asking use Apple Intelligence on your Mac (macOS 26), with simpler versions that work without it. Voiceover uses Mac voices.

Can I buy Pro now?

Pro is coming soon. No payment is taken on this website.

Is there a watermark on Free?

No. Free exports a local MP4 up to 1440p with no watermark.

How do I cancel Pro?

Go to Manage your subscription. Billing is handled by Stripe.

Make your next video on your Mac.

Free to download. No watermark on Free exports. Requires macOS 15 or later.

Download for Mac Read the first-video guide